Every year, thousands of creative graduates step out into the world, brimming with talent and ambition. Yet, landing a spot in the competitive agency landscape is no easy feat. The real challenge? Standing out to creative directors and leaving a lasting impression.

The Brief: Create something unforgettable that sparks excitement and compels a creative director to reach out. The medium is entirely up to you—whether it’s a stunt, a digital concept, a video, or a physical mailer.

SECOND PLACE FINALIST

The Idea: Imagine a custom coffee truck parked right outside the agency, brewing up delicious coffee with a side of personality. My menu would feature playful, personalized drinks that reflect my creative spirit—like the “Never Latte” because I’m always on time! To make networking effortless, each cup would come with a QR code linking directly to my resume—combining the irresistible aroma of coffee with a pitch that’s hard to forget.

It’s more than just coffee—it’s a creative introduction with a personal touch.