COSSETTE X MCDONALDS
A burger with a QR code on its sesame seed bun, on a red background with the McDonald's logo and text "I KNOW YOU’RE CURIOUS."

Designed an interactive digital experience for McDonald's "Curiosity" campaign, aimed at driving Canadians to download the app and start redeeming points.

By leveraging human nature and curiosity, users were encouraged to scan a QR code, revealing a link to conveniently download the app and earn 1,000 bonus points upon sign-up. The campaign blended bold visuals with intuitive navigation, boosting brand engagement and app adoption.

2nd Place Finalist
Humber College

Billboards displaying a burger with a QR code on its bun and text 'I KNOW YOU WANT TO.' and 'I KNOW YOU'RE CURIOUS.' promoting MyM Rewards, set against a cityscape.
McDonald's advertisement featuring french fries and QR code with text 'Just see what happens' on a poster at a bus stop.
Shadowy silhouette of a person pressing hands and face against translucent surface, creating a ghostly effect.

Break The Silence

Three pastel-colored disposable coffee cups with black lids, labeled "PST...", featuring humorous drink names and playful text against a gray background.
Two young girls smiling and sharing snacks at a table with "Eat Real" text overlay.

Brewed To Impress

Eat Real