In recent years, suicide prevention has gained unprecedented attention and media coverage as the impact on individuals and communities continues to grow. Mental health challenges are increasingly prevalent, fuelled in part by the pressures and visibility of social media and modern technology.

This campaign is designed to open eyes and spark conversations - encouraging people to recognize that mental health is the foundation of our collective well-being. The best way to prevent suicide is to show up for one another, to offer support, and to check in when it matters most.

After seeing this campaign, I hope you feel inspired to reach out - call or text a loved one to let them know you care. A small gesture can make a world of difference.

Photography by Sabrina