rebrand
Klick Health x Eat Real
About the Project
Humans are wired to make comparisons — it’s how we navigate our choices and shape our preferences. Lately, students across America have been speaking up about school lunches, sharing their frustrations and funny stories on social media. They know they deserve better, and that’s where Eat Real steps in to make a meaningful change.
Partnering with Klick Health, Eat Real brings a fresh perspective to healthy eating. The brand name itself tells the story—REAL is our anchor, rooted in an earthy, grounded essence, while EAT adds a playful and inviting vibe. This balance is reflected in our color palette, where green represents our grounded approach to wellness and pink infuses creativity and fun. It’s not just about eating healthy — it’s about making it enjoyable and inspiring.
Client: KLICK HEALTH x EAT REAL
Year: 2022
★ WE DO THINGS DIFFERENTLY
Creative Direction
Campaing Development
Brand Strategy
Content & Digital Design
